To be competitive on digital platforms these days, brands need to engage with customers regularly rather than selling. Most marketers today have understood that a well-executed, result-oriented digital strategy could make to the overall growth and profitability of a business.There are certain key ingredients listed below which must be effectively incorporated into every digital strategy to successfully drive business growth:
1. Focus on mobile first:
With the majority of users accessing internet through mobile devices, you will hurt your brand if you are not delivering a mobile-friendly experience.
2. Stop annoying your customers:
With the abundance of content & sources available on internet, our attention spans have decreased drastically. So, if you want to attract and keep customers, keep your engagement simple and present the content that adds value.
3. Make engagement easy:
Whether you are providing information, promoting a product or asking for a sign up, your visitor should immediately see and understand what is expected of them.
Also, any call to action should be incredibly easy to find and complete. For starters, consider using social media plug-ins that allows visitors to login via Twitter, Facebook, Google+ to make engagement easy.
4. Stick to a website experience (Neat & clean UI UX Design):
Good design increases the amount of trust a visitor has in your website and therefore in your business. Bad design sends them bouncing away in search of something more reliable. In fact, the design of your website impacts every single moment a user spends on a page. It can be the difference between a great user experience and a lousy one. Ultimately, it can drive or lose conversions.